Business as (un)usual

Being here in Monaco has been really good. Not only because I spent time with Mattias, could focus on dryland training and got to swim in the Mediterranean sea every day, but also because I could get a lot of work done without interruptions.
F23B4323-2 This has been my office and with a fast wifi and a nice view there isn’t much to complain about.

Being able to work when and where I want to using only my phone and laptop is something that I find extremely valuable. When I decided to leave Ski Lodge and focus on skiing I wasn’t sure what it would be like running my own business, but I knew that I wanted to keep on challenging myself not only in the mountains but also in a strategic way. One year later I think I found a way to do it – and most importantly partners that believe I can combine the two.

So, what am I up to these days?

One commitment I’ve had since February is being the the Jungfrau region and Haslital PR and marketing representative in Scandinavia in cooperation with Ferretti Tourism Marketing. Jungfrau and Haslital are two fantastic destinations in the Swiss alps, I wrote about them here and here. And by the way, Wengen is nominated in World Ski Awards as Switzerland’s best ski resort and of course I think you should click the link and vote for it.

Another thing I’m currently working on is a job site for seasonieres. I’m in the project together with my brother Arthur and our friends Jesper and Marcus. The idea came up a few years ago when we were all sitting around the dinner table after a long day of skiing in Engelberg. I told them how difficult I found it knowing where to advertise for new staff and how time consuming it was to go through all the resumés to find that a basic skill needed was missing. They – on the other hand – told me from a seasoniere perspective how difficult it was to find a season job because there wasn’t any platform that gathered these type of employments. The site will be called Explore Your Passion and we’re not far away from launching it anymore – finally! More info to come so stay tuned.

This is our logo, do you like it?

Something else that I’m working on right now which is closer related to my skiing is a Stockholm premiere of Shades of Winter. Exiting!

Apart from these projects I have some more coming up soon that I’m really happy about, I’ll share when I can.

That was all I think. Now – bedtime.

Photoshoot in Mürren part II

We’ve had two more days of shooting in Mürren now. It’s been a game of waiting as the light conditions have been changing fast. From sun to flat light and then back again. Anyways, I think we got some good shots. Tomorrow it’s time to leave the spectacular peaks here as we are heading over to Meiringen/Haslital. I’m really curious about the place as it’s my first time there. Our plan is to go touring quite a lot, and we could actually end up where me and Mattias were heliskiing last year. I sure hope we do. The mountain panorama in Mürren is simply stunning. The three peaks are Eiger to the left, Mönch in the middle and Jungfrau to the right.
Schenholm getting ready for another epic shot by marking the turning spot with a snowball.
Johan pulling his one-turn-wonder in front of the camera. We drank some coffee while waiting for better light.
Being a photographer means taking risks sometimes…
A tired crew after a full day on the mountain.

For more updates from our trip, check out Johan’s and Fredrik’s blogs too. Let’s call it a night, should we.