Born and raised in Stockholm I started skiing in one of the local ski clubs as a kid. Our whole family was into the sport and our parents brought me and my siblings to Åre on every holiday and break we had wintertime. By fifteen I moved to Järpen to race longer slopes and study at Åre Alpine Senior High School. Those years taught me a lot about skiing and life in general and it is also where I met my better half Mattias.
At age twenty I moved back to Stockholm for university studies at Stockholm School of Economics and eventually I started freeskiing and got my first pair of fatskis. The sport was completely new to me and I loved it immediately. In 2008 I applied for an exchange semester in St Gallen, Switzerland, to move closer to the alps. I got accepted and moved from Sweden in January 2009. Once there I fell in love with the Swiss mountains and one spring semester has now turned into almost four years.
Today I live in the central-Swiss alp village Engelberg and from here I travel the world exploring new ski resorts and searching for powder. I have competed on the Freeride World Qualifier Tour for a couple of years aiming for the World Tour and have also devoted time to photo and film-projects, something hope to do more of this upcoming winter.
After three exiting years managing Ski Lodge Engelberg I decided it was time to start a business of my own. In fall 2012 I did and now I run an independent PR and marketing concultancy focusing on the tourism industry. I offer strategic advisory, implementation and follow-ups within the fields public relations, marketing, concept development, social medias and recruiting.